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"The future of global tourism is sustainable, transparent, innovative, and inclusive."

UN Tourism Candidacy

Shaikha's vision

To lead UN Tourism in promoting responsible, sustainable, and universally accessible tourism that stimulates economic growth and enriches global communities.

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Endorsements

The nomination of the UAE’s Shaikha Al Nowais for the position of UN Tourism Secretary-General underscores the reputation enjoyed by the UAE in tourism field and its important and effective role in promoting the growth and sustainability of the global tourism sector. Moreover, it highlights the extraordinary experience gained by the country in this field over the past years.

Abdulla Bin Touq Al Marri

Minister of Economy and Chairman of the Emirates Tourism Council
Abdullah