Shaikha's vision
To lead UN Tourism in promoting responsible, sustainable, and universally accessible tourism that stimulates economic growth and enriches global communities.
Sustainability
We will advocate for tourism practices that protect our natural and cultural heritage…
Inclusivity & Capacity Building
We aim to ensure tourism development is equitable, providing opportunities for…
Technology & Innovation
The importance of technology and innovation in driving the future of tourism cannot be…
Cultural Exchange
Promoting cultural exchange through tourism is crucial…
Infrastructure
In the face of global challenges such as climate change, pandemics…
Collaboration
Fostering strong partnerships with governments, private sector stakeholders…
Policy & Governance
Effective policies and regulations are essential to ensure tourism…
Upcoming campaign
Endorsements
The nomination of the UAE’s Shaikha Al Nowais for the position of UN Tourism Secretary-General underscores the reputation enjoyed by the UAE in tourism field and its important and effective role in promoting the growth and sustainability of the global tourism sector. Moreover, it highlights the extraordinary experience gained by the country in this field over the past years.
Abdulla Bin Touq Al Marri
